The installation of a sustainable development policy, with the cornerstone that ecodesign (*) then represents for an industrialist’s solutions, requires a clear vision of the company’s objectives and its customers’ expectations, a well-defined organisation and responsibilities, and finally, rigorous continuity in the attention paid to the products and the processes.
For a decade or so, ecological concerns, initially sensitive among the public at large, have started to be incorporated within more constraining regulations for manufacturers. These texts – RoHS, EEEW, REACH, ErP... -, often of European genesis, have acted as catalysts in numerous companies.
The technological and regulatory dimensions are important in ecodesign approaches. But if many themes still relate to complex engineering, even R&D, the carriers of these projects fortunately have a technical base at their disposal, in addition to a regulatory corpus, which enables them quickly to bring out the priorities, the stages and a timetable.
The key to the success of a sustainable development approach resides above all in effective communication control. Technical communication with the partners for a shared contribution to the improvement of the products. Communication towards the customers in order to promote the ecodesign-related products and to convey a responsible company image, respectful of environmental issues. And of course, internal communication, in order to have a lasting influence on the employees’ behaviour, to create reflexes in them and to incite initiatives on their part....
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