The top 5 ways mail automation improves your customer engagement
Every customer interaction presents an opportunity to make the right impression, to meet customers’ needs and to build relationships that could generate revenue for years to come. Each communication is therefore important but generating letters, mailers...
When good data turns bad
Accurate customer data is essential for successful business operations. It also underpins centralisation and automation of customer communications processes.
Be clear on postage spend
Managing costs is a vital aspect of business. Every activity can produce a cost and, no matter how insignificant, when they’re allowed to spiral they can eat away at a company’s bottom line.
How to save time managing outgoing mail
Businesses need to communicate with an ever-increasing number of stakeholders. Everyone from customers and suppliers, to tax authorities and regulators may need to be contacted frequently. Reaching...
Outgoing mail management: 8 reasons to go digital
Businesses communicate with customers through a range of channels; handling these individually can be costly and time-consuming. In this blog, we take a look at how digitisation can help.
How to cut operating costs
Operating costs can be defined as ‘expenses associated with the maintenance and administration of a business on a day-to-day basis’. They can include rent, bank charges and utilities. While the...
Why direct mail works in the digital age
Businesses (and consumers) have access to a wider range of communication channels than ever before, so what has been the impact on printed mail? While email, text messaging, QR messaging and social...
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