What is Big Data?
According to the Advanced Performance Institute "Big Data is the term used to describe our ability to make sense of the ever-increasing volumes of data in the world". This video from the institute talks about the emergence of the big data economy and how, if managed properly, it can help enterprises better understand and predict customer behavior.
A large amount of information is now being collected on people, so data protection rules need to be put in place in order to control all of the metadata being pulled together from various sources. Consequently companies need to re-think their business model and decide how to treat data as an asset.
This Big Data movement is aligned with Neopost's Customer Information Management solutions that enable organizations to capture customer data quickly, enrich it and update it easily. This enhances customer interactions and greatly improves relationship management.
How to save time managing outgoing mail
Businesses need to communicate with an ever-increasing number of stakeholders. Everyone from customers and suppliers, to tax authorities and regulators may need to be contacted frequently. Reaching them effectively involves a growing variety of communications channels.