Infographic: Why Using One Communication Channels is Harming Growth
When communicating, it’s sometimes easy for businesses to prioritize their own requirements over their customers’. Perhaps it’s cheaper or just less hassle to use a single channel, and the bottom line is what matters anyway, right? Wrong!
More Channels, More Sales
Whether it’s through letters, emails or social media, consumers are interacting with each other using a mixture of channels. They want businesses to do the same. Multi-channel communications strategies that incorporate digital and print channels are welcomed by customers, and are more likely to generate engagement, satisfaction and sales.
Our infographic details the most effective communication channels.
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Businesses need to communicate with an ever-increasing number of stakeholders. Everyone from customers and suppliers, to tax authorities and regulators may need to be contacted frequently. Reaching them effectively involves a growing variety of communications channels.