How to cut operating costs
Operating costs can be defined as ‘expenses associated with the maintenance and administration of a business on a day-to-day basis’. They can include rent, bank charges and utilities. While the majority of operating costs cannot be reduced solely through internal actions – they often require negotiations with an external stakeholder – taking advantage of Output Management Software (OMS) solutions can decrease unnecessary expenditure.
Listening to preference saves time and money
Communicating with customers and other stakeholders effectively can be the difference between lasting relationships and dissatisfied contacts. Not only do messages need to be conveyed clearly, but they also need to be sent via the recipient’s preferred channel. Many organisations continue to rely heavily on physical mail, but this incurs a number of costs – printing, storage and postage. When you consider that some customers would rather receive materials digitally because it’s easier for them, a complete reliance on physical mail is a waste of resources. Finding the right balance between physical and digital saves cash while boosting satisfaction.
OMS keeps legacy systems relevan
Web-based OMS portals can also standardise the output of legacy systems. Items are simply uploaded and then formatted automatically. This is particularly useful for businesses that rely on multiple processing tools, such as a Customer Relationship Management (CRM) programs for sales, and accounting software for invoicing. OMS is highly compatible, meaning there isn’t a need to invest in specialist software – firms can continue to use what’s best for them.
Collating communications decreases postage cost
Another cost-saving benefit of OMS is that it centralises outgoing communications. Whether businesses are sending out of one location or ten, one portal means all communications are compiled together. When multiple items are heading to the same recipient, if traveling physically, they are collated and sent within the same envelope – saving enveloping time and postage. If being sent digitally, they are all attached to the same correspondence, meaning the recipient receives one message, not multiple.
Effortlessly fulfil customer communication requests with OM
As customers use a variety of channels to communicate, organisations must be open and able to use any as well. No one channel should be prioritised, with each recipient given the freedom to choose what works for them. When companies rely on OMS tools, they are able to effortlessly fulfil requirements, while also driving down operating costs. The saved cash can then be more effectively invested elsewhere – in serving customers and business-growing activities.
How to cut operating costs
Operating costs can be defined as ‘expenses associated with the maintenance and administration of a business on a day-to-day basis’. They can include rent, bank charges and utilities. While the majority of operating costs cannot be reduced solely through internal actions – they often require negotiations...
Why direct mail works in the digital age
Businesses (and consumers) have access to a wider range of communication channels than ever before, so what has been the impact on printed mail? While email, text messaging, QR messaging and social media platforms provide compelling and innovative ways to interact with customers, direct mail still has a...