Small businesses often invest in marketing strategies to generate interest but, with limited in-house expertise and restrictive budgets, it’s vital that any activity delivers the biggest bang for its buck.
Established Brands Have Strategically Planned Campaigns
Before investing, small businesses must first take a step back and think about what they want to achieve from their marketing campaigns. This will enable them to implement a strategy that will ensure they reach the target audience.
It’s easy to be overwhelmed by marketing. There are so many options and channels, deciding on what’s best can be tricky. To make things a little easier, we’ve compiled our top ten marketing tips.
- Consistent Brand Massaging is Key
- Make Mobile the Priority
- It’s Time to be Social
- A Picture is Worth a Thousand Words, a Video is Worth Even More
- Jump on Real-World Events, No Matter How Small
- Engagement Is a Two-Way Street
- Think About SEO
- Never Stop Thinking About Your Customers’ Journey
- Keep Physical in the Marketing Mix
- Listen to Feedback and Analyze Metrics
Marketing should be a positive experience – you’re telling people how great your company is! Following our handy tips will add effectiveness to your campaign, driving satisfaction, sales and growth.