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A business can have thousands of customers and while they can be categorised into a few demographics, for example by gender, age or location, that doesn’t mean that their needs are the same. Individual consumers want to feel special, they don’t want to simply be a number on a spreadsheet.
According to the Advanced Performance Institute "Big Data is the term used to describe our ability to make sense of the ever-increasing volumes of data in the world". This video from the institute talks about the emergence of the big data economy and how, if managed properly, it can help enterprises better understand and predict customer behavior.
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Neopost Australia is a leader in Business Mailing, Print Finishing and Large Format solutions with a reputation for quality, reliability and service. As a subsidiary of the Neopost Group, Neopost Australia provides equipment, supplies, service and in-house finance within the Australian market.