What is Big Data?
According to the Advanced Performance Institute "Big Data is the term used to describe our ability to make sense of the ever-increasing volumes of data in the world". This video from the institute talks about the emergence of the big data economy and how, if managed properly, it can help enterprises better understand and predict customer behavior.
A large amount of information is now being collected on people, so data protection rules need to be put in place in order to control all of the metadata being pulled together from various sources. Consequently companies need to re-think their business model and decide how to treat data as an asset.
This Big Data movement is aligned with Neopost's Customer Information Management solutions that enable organizations to capture customer data quickly, enrich it and update it easily. This enhances customer interactions and greatly improves relationship management.
The Best Way to Engage Your Customers
A business can have thousands of customers and while they can be categorised into a few demographics, for example by gender, age or location, that doesn’t mean that their needs are the same. Individual consumers want to feel special, they don’t want to simply be a number on a spreadsheet.
Do You Know How Much Your Business Spends on Postage?
Postage meters simplify mail handling, helping businesses process outgoing mail quickly and efficiently. They also help businesses ensure the right postage is paid for different sizes and weights of letters and packages according to the class of mail. That’s all to the good for smooth business operations,...