Infographic: Why Using One Communication Channels is Harming Growth
When communicating, it’s sometimes easy for businesses to prioritize their own requirements over their customers’. Perhaps it’s cheaper or just less hassle to use a single channel, and the bottom line is what matters anyway, right? Wrong!
More Channels, More Sales
Whether it’s through letters, emails or social media, consumers are interacting with each other using a mixture of channels. They want businesses to do the same. Multi-channel communications strategies that incorporate digital and print channels are welcomed by customers, and are more likely to generate engagement, satisfaction and sales.
Our infographic details the most effective communication channels.
Find out how OMS-500 empowers you to communicate with customers on their terms
The Best Way to Engage Your Customers
A business can have thousands of customers and while they can be categorised into a few demographics, for example by gender, age or location, that doesn’t mean that their needs are the same. Individual consumers want to feel special, they don’t want to simply be a number on a spreadsheet.
Do You Know How Much Your Business Spends on Postage?
Postage meters simplify mail handling, helping businesses process outgoing mail quickly and efficiently. They also help businesses ensure the right postage is paid for different sizes and weights of letters and packages according to the class of mail. That’s all to the good for smooth business operations,...