How Big Data can Create Value for Customers
Every two days we create as much information as we did from the dawn of civilization up until 2003. And this is growing at an amazing rate. As we know, all business decisions are based on data analysis. And today organizations are seeking to connect as many sources of data as they can.
Big Data for Customer Loyalty
This great article entitled "Use Big Data to Create Value for Customers, Not Just Target Them" by Niraj Dawar explains that: "The questions that need to be asked of big data are not just what will trigger the next purchase, but what will get this customer to remain loyal."
Creating Value for Customers
The article goes on to say that companies should ask the following three questions in order to create value for their customers:
- What types of information will help my customers reduce their costs or risks?
- What type of information is currently widely dispersed, but would yield new insight if aggregated?
- Is there diversity and variance among my customers such that they will benefit from aggregating others’ data with theirs?
We realize that customers are becoming more and more demanding . They expect rapid interaction, immediate answers and easy access to information. This is why we have created tools, enabling our customers to send and store all communications for their customers.
The Best Way to Engage Your Customers
A business can have thousands of customers and while they can be categorised into a few demographics, for example by gender, age or location, that doesn’t mean that their needs are the same. Individual consumers want to feel special, they don’t want to simply be a number on a spreadsheet.
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Postage meters simplify mail handling, helping businesses process outgoing mail quickly and efficiently. They also help businesses ensure the right postage is paid for different sizes and weights of letters and packages according to the class of mail. That’s all to the good for smooth business operations,...