The Growing Importance of Mobile Communications
In 2015, globally, more Internet traffic originated from mobile devices than desktop computers for the first time in history(1). While certain countries, especially in Asia and Africa, already had a higher share of mobile Internet traffic than western economies, this was mainly the result of differences in infrastructural development. In Asia and Africa, mobile communication is often the only option for accessing the Internet; in the U.S., Europe and other developed economies, mobile Internet complements desktop traffic. During a typical day, mobile access is at its highest during the morning commute, while desktop Internet access prevails during the working day, and in the evening tablets generate most Internet traffic.
Mobile Communications Engage Customers
There is no doubt that mobile is the way forward for customer engagement, particularly for banks, insurance companies and other financial institutions. With the rise of Millennials and Generation-z, the emergence of new digital FinTech innovations, the adoption of more connected devices, and a growing expectation amongst consumers for seamless customer experiences, the importance of mobile will only become greater.
Customer Communications Management
For enterprises that want to enhance or futureproof their mobile banking strategy, it is highly recommended that they use a standardized CCM (Customer Communications Management) platform to generate, manage, and fulfill customer communications. By separating customer communications from the underlying business processes, it will become much easier, faster, and more cost-effective for enterprises to communicate and engage with their customers.
Software Solutions for Customer Communications
There is software on the market today that enables enterprises to create responsive, interactive, regulatory compliant mobile experiences quickly and easily, with no reliance upon IT or external agencies. Such solutions help companies communicate with their customers and employees more easily. This empowers organizations to create stronger engagement with timely and relevant communications.
The Best Way to Engage Your Customers
A business can have thousands of customers and while they can be categorised into a few demographics, for example by gender, age or location, that doesn’t mean that their needs are the same. Individual consumers want to feel special, they don’t want to simply be a number on a spreadsheet.
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