The Best Way to Engage Your Customers

The Best Way to Engage Your Customers

A business can have thousands of customers and while they can be categorised into a few demographics, for example by gender, age or location, that doesn’t mean that their needs are the same. Individual consumers want to feel special , they don’t want to simply be a number on a spreadsheet.
What Are the Benefits of Multichannel Communications?

What Are the Benefits of Multichannel Communications?

Technology has empowered the consumer , putting him in the driver’s seat 24/7. In other words it is the customer who decides when and how to interact during a business relationship . This could be with a bank, an insurance company, a telecommunications organization a utilities group or any other...
The DO’s and DON’Ts when Dealing with Increasing Outgoing Communications

The DO’s and DON’Ts when Dealing with Increasing Outgoing Communications

As businesses grow, they are faced with managing large volumes of outgoing communications . Indeed, not only do they have to manage documents from different sources , but they also need to send them via numerous channels . This can be difficult to oversee effectively, particularly for businesses...
Managing a Multichannel Communications Strategy

Managing a Multichannel Communications Strategy

If you went back thirty years, business communications were relatively straightforward. Business critical documents, such as letters, invoices and contracts, were sent and received through the post, which meant offices were often filled with large filing cabinets and folders. However, as technology...
How to Cope with  Customer Communications Across Multiple Channels

How to Cope with Customer Communications Across Multiple Channels

Today’s businesses not only have to deal with an increasing flow of information , they also have to manage it via multiple channels and in multiple formats. However, businesses that cannot handle this effectively can end up wasting time and money on menial tasks. From repetitive data entry across...
Multichannel Communications: How it Works

Multichannel Communications: How it Works

The communications landscape used to be simple. Small- and medium-sized businesses (SMBs) used either post or fax to send correspondence. Today, digital communications play a far more prominent role and businesses are adopting multi-channel strategies in order to cater for evolving customer...
Subscribe to RSS - Multichannel Communications