The Best Way to Engage Your Customers

The Best Way to Engage Your Customers

A business can have thousands of customers and while they can be categorised into a few demographics, for example by gender, age or location, that doesn’t mean that their needs are the same. Individual consumers want to feel special , they don’t want to simply be a number on a spreadsheet.
Has Your Organization Embraced Digitization?

Has Your Organization Embraced Digitization?

Digitization has become the business community's number one priority . In survey after survey, it is cited as the key strategic focus/challenge of our times, ahead of critical factors such as regulation and customer knowledge. Less surprising than this new-found urgency is why it has taken so long...

Do Customers’ Preferred Channels of Communication Matter?

Effective communication is a challenge for all businesses, and while every customer wants communication to be convenient, this doesn’t necessarily mean digital all the way. If businesses don’t optimize their multi-channel communications they can end up spending more time than they should on...
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