Do Customers’ Preferred Channels of Communication Matter?

Effective communication is a challenge for all businesses, and while every customer wants communication to be convenient, this doesn’t necessarily mean digital all the way. If businesses don’t optimize their multi-channel communications they can end up spending more time than they should on...
Customer Centricity

Customer Centricity

CRM is a strategy for businesses to stay in control of all prospective, existing and, in some cases, former, customers.
3 Elements of Contact Management

3 Elements of Contact Management

Businesses generally underestimate the importance of contact management, make sure you aren't one of them.
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